In 2018, through the "Ayudar es Sencillo" (Helping is Simple) program, we supported the Mujeres Alcanzando Sueños (MAS) project by the Dehvi Foundation, where we invited our customers to donate to support a productive enterprise that sought to improve the living conditions of unemployed female heads of household in high-risk areas.
As a result of this campaign, they were provided with training to learn a trade and earn an income for their families, transforming our used advertising banners into shopping bags.
With this, we also managed to give a completely new use to a product that takes many years to decompose in the environment.
Over time, Mujeres MAS became a social enterprise called Huella Colectiva, which continues to empower heads of household through the creation of different products made from recycled materials such as purses, pencil cases, passport holders, wallets, and more.
In the 6 years that this partnership has been active, we have delivered 3.1 tons of banners to Huella Colectiva, many of which return to our stores so that customers can purchase them as reusable bags.
The objective of this initiative is to obtain a durable, resistant, and sustainable final product by giving new life to the banners, using rainwater to clean them, and delivering the leftover banner pieces to Pedregal's Resin8 project so they can be used as raw material for the production of blocks, cement, and paving stones.
By purchasing one of these bags, you will be supporting Huella Colectiva and the heads of household who make it up and their families; you will be acquiring a resistant product and helping the environment. Encourage yourself to leave a mark.
Learn more about this beautiful project.